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File:INTERIOR, REAR WING, LOOKING WEST TOWARD MAIN SERVICE AREA - The Milk Can, Louisquisset Turnpike, Route 146, Saylesville, Kent County, RI HABS RI-384-10.tif

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INTERIOR, REAR WING, LOOKING WEST TOWARD MAIN SERVICE AREA - The Milk Can, Louisquisset Turnpike, Route 146, Saylesville, Kent County, RI
Title
INTERIOR, REAR WING, LOOKING WEST TOWARD MAIN SERVICE AREA - The Milk Can, Louisquisset Turnpike, Route 146, Saylesville, Kent County, RI
Description
Plante, Charles
Depicted place Rhode Island; Kent County; Saylesville
Date Documentation compiled after 1933
Dimensions 4 x 5 in.
Current location
Library of Congress Prints and Photographs Division Washington, D.C. 20540 USA http://hdl.loc.gov/loc.pnp/pp.print
Accession number
HABS RI-384-10
Credit line
This file comes from the Historic American Buildings Survey (HABS), Historic American Engineering Record (HAER) or Historic American Landscapes Survey (HALS). These are programs of the National Park Service established for the purpose of documenting historic places. Records consist of measured drawings, archival photographs, and written reports.

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Notes
  • Significance: The Milk Can is significant for its exemplification of aspects of early twentieth century commercial and transportation history. It is a characteristic example of a distinctive and fast-disappearing phase of the first period of automobile-oriented commerce. The Milk Can represents the earliest period of snack food merchandising. Located on a major highway, it was designed to act as as "sign," an immediate, eye-catching attraction to auto travelers on the Louisquisset Pike. The heyday of such mimetic architecture was in the 1920s and 1930s, and examples are now rare. The Milk Can's flamboyant form is a good expression of the retailing imperatives of its decade. Unlike the highway-oriented chain fast-food outlets of today, whose proprietors can rely upon nation-wide promotion and advertising to gain the recognition and attention of travelers, the Milk Can's owner, who built in an era of individual entrepreneurship, required a structure which could demand the motorist's notice, immediately focus his attention, and act as an advertisement for itself. The Milk Can is significant as a reminder of the early decades of auto travel when Americans took to the highway with a sense of excitement and new-found mobility, as a singular example of roadside vernacular architecture (literally a "sign of its time"), and for its ability to illustrate some important aspects of Lincoln's early twentieth century history.
  • Survey number: HABS RI-384
  • Building/structure dates: ca. 1930 Initial Construction
Source https://www.loc.gov/pictures/item/ri0363.photos.145200p
Permission
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Public domain This image or media file contains material based on a work of a National Park Service employee, created as part of that person's official duties. As a work of the U.S. federal government, such work is in the public domain in the United States. See the NPS website and NPS copyright policy for more information.

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current21:17, 1 August 2014Thumbnail for version as of 21:17, 1 August 20145,000 × 3,959 (18.88 MB)Fæ (talk | contribs)GWToolset: Creating mediafile for Fæ. HABS 31 July 2014 (3000:3200)

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