• Design Pininfarina
• Build Mulliners

The car was photographed at an old timer meeting in Ingatestone. The exhibitor provided additional information on the Rover P4 cabriolet project.

At the start of the 1950s a cabriolet bodied version of the Rover 75 was built by Pininfarina. Rover were sufficiently impressed to investigate the possibility of having a Rover P4 cabriolet built by a British based coach builder. The result, based by now on a Rover 90, was this car, its body constructed by Mulliners of Birmingham. By using a British based company for the car's body the company presumably expected to avoid import tarriffs on cars sold in Britain. However, government taxation policy was designed to encourage British automakers to export. According to the information provided by the exhibitor of this car, the British purchase tax (aka sales tax by US readers) for it in the middle 1950s would have been set at 50% of the pre-tax price. It was decided that in an age of austerity a Rover P4 cabriolet with a coach built body could not be sold at a profit because the market would not bear a price sufficient to cover the costs.