Title: The American florist : a weekly journal for the trade
Identifier: americanfloristw4716amer (find matches)
Year: 1885 (1880s)
Authors: American Florists Company
Subjects: Floriculture; Florists
Publisher: Chicago : American Florist Company
Contributing Library: UMass Amherst Libraries
Digitizing Sponsor: Boston Library Consortium Member Libraries

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igi6. The American Florist. 1039
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INTERIOR OF G. E. M. STUMPP'S FLOWER SHOP, 761 FIFTH AVENUE, NEW YORK. with immense yellow chrysanthemums, always make an attractive finishing- touch. Selected autumn leaved branch- es, or sprays of highly colored, crotons are very effective arrang-ed with chrys- anthemums of almost any color. The single and anemone flowered type of the chrysanthemum, as now grown by some specialists, in their various soft and brilliant tints of color from white with yellow centers, as in Garza, to shades of yellow and bronze, beautiful mauves and pinks, bronzy reds and other tones, lend themselves to wonderful color combinations. The newer pompons, than which nothing could be more beautiful, are effectively used by themselves or in the finish of baskets filled with larger chrysanthe- mums, the contrast between the large and small flowers adding materially to the value of each. The colonial bouquet still holds its own in the place of honor at the debu- tante tea. There is the greatest range in its construction; any kind of a small flower may be used. All the polyantha roses are especially appropriate, or in fact tight buds of any variety. To give color effects and relieve the set appear- ance every kind of blossom in the shop is drawn, quartered and so reduced as to fit into any desired constructive or color scheme. An edging of lily of the valley, one, two or three rows deep, backed up with a more or less elab- orate silk fringed and tufted bouquet paper, and the final touch then given with an elaborate ribbon on the han- dle, makes a combination that will bring to the surface all the "feminine adjectives of admiration. At many of these functions, however, there are quantities of gifts from the relations and friends in moderate cir- cumstances, or others who may be called on to attend a number of such receptions during the season. For these, the bunch of two or three dozen roses, the small basket, or a dozen choice chrysanthemums, with the nec- essary ribbon, can all be made into finished and acceptable gifts. On al- most everything from the flower shop, an appropriate ribbon adds a finishing touch that is nearly always necessary and greatly enhances the appearance of the piece. A line of expensive glass and bric-a-brac, choice vases, some with figures and others elegant in de- sign, are seen in some of the shops; these are filled with choice flowers for those who desire to send something of a substantial nature that will always be remembered in connection with the occasion. With the beginning of the season, those who cater to this class of trade, should be in the best possible state of preparedness, full of original Ideas and everything at hand to carry them out. The social columns of the daily _ press make a feature of all these fash- ionable functions, giving dates and very often photos of the debutantes. With such advance information, it is possible for the wide awake florist to place himself in touch with possible customers who might otherwise have the nearest possible road to success is not known of his existence. Taking advantage of these recurring opportun- ities is what spells success and bridges over one dull time after another, until assured. K. Randolph & McClements, Pittsburgh, Pa. This progressive firm of retail flor- ists, one of the largest in the coun- try, and by some claimed to hold the premier position, is now owned solely by Samuel McClements, who pur- chased P. S. Randolph's interest in the business, but still trades under the old name. No one can meet "Sam" McClements without being impressed with his personality; he is overflow- ing with magnetism. Himself a tire- less and enthusiastic worker, he has in his organization a number of live wires, who are always on the alert to carry out his ideas and keep the house to the front. Very little of import- ance goes on in Pittsburgh and vicin- ity (and this vicinity is a large one), without the house of Randolph & Mc- Clements having the affair in charge, or being a large factor in the work. Six large trucks are kept constantly employed in the delivery service, and in addition, there are six touring and other styles of motor cars, all of which are at times pressed into service. The store and show houses on Penn avenue, in East Liberty, are very effi- ciently arranged, the store proper being equipped with ice boxes, show cases and tables, on which all that is newest in baskets, vases, in fact every-

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