File:“Calaix de la Ciència” la ciència com a argument de venda.webm
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“Calaix_de_la_Ciència”_la_ciència_com_a_argument_de_venda.webm (WebM audio/video file, VP8/Vorbis, length 4 min 33 s, 640 × 424 pixels, 681 kbps overall, file size: 22.19 MB)
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editDescription“Calaix de la Ciència” la ciència com a argument de venda.webm |
English: The 22nd of February will be debated at the UPF Communications Hall with certain marks of consumption in the science as a sales argument, if this is lawful and if it is always correct, with scientific evidence. Thus, on this day of the calaix they will project some of the most famous television spots in relation to science. Jordi Pérez, from the UPF Faculty of Health and Life Sciences, Joaquim Calaf, general director of the Counterpoint Advertising Agency, Helena Calsamiglia, professor of analysis of the speeches at the UPF Faculty of Translation and Interpretation and Cristina Ribas, vice-president of the ACCC and professor of journalism at the UPF, will participate in the debate.
Español: El 22 de febrero será debatido por el Auditor de Comunicación de la UPF con ciertas marcas de consumo en la ciencia como argumento de venta, si esto es legal y si siempre es correcto, con evidencia científica. Por lo tanto, en este día del calaix proyectarán algunos de los anuncios televisivos más famosos en relación con la ciencia. Jordi Pérez, de la Facultad de Ciencias de la Salud y de la Vida de la UPF, Joaquim Calaf, director general de la Agencia de Publicidad Counterpoint, Helena Calsamiglia, profesora de análisis de los discursos en la Facultad de Traducción e Interpretación de la UPF y Cristina Ribas, vicepresidenta de la ACCC y profesor de periodismo en la UPF, participarán en el debate.
Català: El 22 de febrer es va debatre a l'Auditori de la Comunicació de la UPF com determinades marques de consum agafen la ciència com argument de venda, si això és lícit i si sempre es fa correctament, amb prou evidències científiques. Així, en aquesta jornada del calaix es van projectar alguns del spots televisius més coneguts en relació a la ciència. En el debat van participar Jordi Pérez, degà de la Facultat de Ciències de la Salut i de la Vida de la UPF, Joaquim Calaf, director general de l'agència de publicitat Contrapunto, Helena Calsamiglia, professora d'anàlisi del discurs a la Facultat de Traducció i Interpretació de la UPF i que va ser moderat per Cristina Ribas, vicepresidenta de l'ACCC i professora de periodisme a la UPF. |
Date | |
Source | Vimeo: "Calaix de la Ciència": la ciència com a argument de venda (view archived source) |
Author | ACCC |
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current | 16:13, 3 September 2019 | 4 min 33 s, 640 × 424 (22.19 MB) | Marion Moseby (talk | contribs) | User created page with UploadWizard |
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