Identifier: cangroceraprjune1918toro (find matches)
Title: Canadian grocer April-June 1918
Year: 1918 (1910s)
Authors:
Subjects: Supermarkets Grocery trade Food industry and trade
Publisher: Toronto : Maclean-Hunter Pub. Co. (1887)-
Contributing Library: Fisher - University of Toronto
Digitizing Sponsor: University of Toronto

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ng the sale of eachmember of the staff to suggest thismacaroni to each customer as she finish-ed her other purchases, as well as to refer to it over the phone. Its meritswere of course studied carefully before-hand, all advertisements and literaturebearing on it noted, so that each sales-man became really a well-informedagent on that particular brand ofalimentary paste. The above are two splendid examplesof the possibilities that lie before theaggressive dealer. But there is still further evidence: New Coffee Bought by 250 Customers In eight days 250 1-lb. tins of a newline of coffee were sold and at a higherprice than the lines that had previouslybeen selling in this store. We knew it to be a good line, toldour customers all about it, and, as wehave their confidence from long service,they took our word for it, Mr. White-side stated. Every line, headded, that we getbehind has got to begood. If it has meritwe can sell it whetherour customers everheard of it before ornot. If its good we
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One of the three stores of the W. H. Stone Co., Winnipeg. This is the rear section of -..ie North Main St. store. Note the effective use of stair-way leading to second floor, where hardware, boots and china are sold. 48 CANADIAN GROCER May 24, 1918. can get our price for it. When peopleget something cheap and of inferiorquality they feel as if they had bought apig in a poke. And Soap Was Sold, Too Once again: By backing up a certain line of soapthis store sold 35 cases (100 bars each)in a fortnight at the regular price. Thiswas a soap, too, that the store customersknew little about. In fact the macaroniand coffee referred to above had not upto that time at least been given any par-ticular general publicity. This does notmean that general publicity does nothelp, but it all goes to prove that the aggressive dealer can sell things whenhe decides to back them up. How Olive Butter was Introduced Not long ago the store took in a lineof olive butter. It was entirely new andunknown; a case wa

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