English: Sunnyside Farm owner Dru Peters, from Dover, PA., talked to Agriculture Deputy Secretary Kathleen Merrigan, White House Personal Chef and Food Policy Advisor Sam Kass and White House Office of Public Engagement Director Jon Carson, about raising pasture raised poultry and grass fed beef for local direct to market retail, during a Know Your Farmer Compass event that used twitter social media to continue National Conversation on Local and Regional Food projects and how they offer economic opportunities to local farmers, ranchers and food entrepreneur, and took place at the White House, and Twitter was used to expand the conversation worldwide, from Washington, D.C., on Monday, March 5, 2012. Using the new web-based Know Your Food Compass, the conversation covered many aspects about food, such as infrastructure, stewardship, local meat and poultry, Healthy food access, careers in agriculture and local food knowledge. Unlike most events where mobile communication devices are asked to be turned off, here it was asked that they remain on allowing people to have social media conversations. USDA Photo by Lance Cheung.