It Fits the Kit or the Pocket

HERE is how the Great War developed the most compact and efficient shaving outfit in the world.

From the start, all the Allied Armies called for Gillette Razors—first by thousands, then by hundreds of thousands.

All sorts of sets—leather, metal, Standard Sets and Pocket Editions. The demand finally centered on the Metal cases: they stood the racket. Suggestions came from every front.

A year ago our own boys were called to the Mexican Border: among them a young Officer from the Gillette Organization. He came back with an idea—a soldier's idea of what the Gillette means to the fighting man—the best model to go in the soldier's Kit or the sailor's Ditty-box!

We went to work on a Service Model—sifted all the suggestions, all the ideas, and developed them. When Uncle Sam jumped into the Big War the Gillette was ready to do its bit.

So here is the new U. S. Service Set; a solid metal case, heavy nickel-plated and embossed with the Insignia of the U. S. Army and Navy. Strong, thin, compact; 1⅞ inches wide, 4 inches long, ⅝ inch thick. It fits the Kit or slips into the breast pocket of the shirt or coat. Contains a nickel-plated Gillette Safety Razor, Blades and Blade Box. Indestructible Trench Mirror inside the lid.

Price, $5

The U.S. Army Regulations call for a shaving outfit. Every man has to bring his own. Here is his favorite razor and the one that takes up the least room. You ought to see the boys reach for them! Every man in Khaki ought to have one.

If you're a friend of his give it to him, or get it to him. Most gifts he will have to leave behind. This one he will carry with him and use every day.

No Strops or Hones. Nothing to carry but the compact little case, and new Blades can be had anywhere in France, England, Russia, and Italy.

The Gillette U. S.. Service Set is a leading specialty with Gillette Dealers everywhere

Gillette Safety Razor Company Boston, Mass., U.S. A.

Gillette Safety Razor Company cf Canada, Ltd. 73 St. Alexander Street, Montreal