File:Kellogg's PEP Cereal Ad (FDA 156) (8212202202).jpg

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Health enthusiast W.K. Kellogg began producing his famous “Kellogg’s Corn Flakes” in 1906. After that, ready-to-eat cereals transformed the breakfast meal for children as well as adults.

During the 1920s, FDA developed methodology to determine the bran content of cereals in order to take action against “exaggerated and false claims.” By 1929, this 1926 ad for Kellogg’s PEP cereal, describing it as a “laxative bran food” and claiming that bran “helps keep off constipation” would have made it a target for misbranding charges.

For more information about FDA history visit www.fda.gov/AboutFDA/WhatWeDo/History/default.htm
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Source Kellogg's PEP Cereal Ad (FDA 156)
Author The U.S. Food and Drug Administration

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Public domain
Unless otherwise noted, the contents of the Food and Drug Administration website (www.fda.gov) —both text and graphics— are public domain in the United States. [1] (August 18, 2005, last updated July 14, 2015)
This image was originally posted to Flickr by The U.S. Food and Drug Administration at https://www.flickr.com/photos/39736050@N02/8212202202. It was reviewed on 28 June 2014 by FlickreviewR and was confirmed to be licensed under the terms of the United States Government Work.

28 June 2014

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current14:30, 28 June 2014Thumbnail for version as of 14:30, 28 June 20145,400 × 6,923 (9.5 MB)Bluerasberry (talk | contribs)Transferred from Flickr via Flickr2commons

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