% Convert to SVG using 'pdf2svg document.pdf output-page%02d.svg all'

\documentclass[preview, border = 4, tikz = true]{standalone}

\usepackage[active,tightpage]{preview}
\PreviewEnvironment{tikzpicture}

\newcommand{\rating}[1]{
\begin{tikzpicture}
 #1
\end{tikzpicture}
}

\newcommand{\textcircle}[2]{\draw[gray] #1 circle (.5); \node at #1 {\textsf{\textbf{\large #2}}};}

\newcommand{\ratingweak}{\filldraw[ultra thick, fill = red!20] (0, .4) circle (.5);}
\newcommand{\ratingok}{\filldraw[ultra thick, fill = orange!20] (1.7, .4) circle (.5);}
\newcommand{\ratinggood}{\filldraw[ultra thick, fill = gray!20] (3.4, .4) circle (.5);}
\newcommand{\ratingsuper}{\filldraw[ultra thick, fill = yellow!20] (5.1, .4) circle (.5);}

\newcommand{\validity}{
\node at (2.55, 1.3) {\textbf{Validity}};
 \draw (-.9, -.7) rectangle (6, 1.6);
 \textcircle{(0, .4)}{W};
 \textcircle{(1.7, .4)}{Su};
 \textcircle{(3.4, .4)}{St};
 \textcircle{(5.1, .4)}{C};
 \node at (0, -.4) {\footnotesize Weak};
 \node at (1.7, -.4) {\footnotesize Substantial};
 \node at (3.4, -.4) {\footnotesize Strong};
 \node at (5, -.4) {\footnotesize Compelling};
}
\newcommand{\interest}{
 \node at (2.55, 1.3) {\textbf{Interest}};
 \draw (-.9, -.7) rectangle (6, 1.6);
 \textcircle{(0, .4)}{L};
 \textcircle{(1.7, .4)}{I};
 \textcircle{(3.4, .4)}{S};
 \textcircle{(5.1, .4)}{M};
 \node at (-.1, -.4) {\footnotesize Limited};
 \node at (1.7, -.4) {\footnotesize Incremental};
 \node at (3.5, -.4) {\footnotesize Strong};
 \node at (5.1, -.4) {\footnotesize Major};
}
\newcommand{\clarity}{
\node at (2.55, 1.3) {\textbf{Clarity}};
 \draw (-.9, -.7) rectangle (6, 1.6);
 \textcircle{(0, .4)}{P};
 \textcircle{(1.7, .4)}{F};
 \textcircle{(3.4, .4)}{G};
 \textcircle{(5.1, .4)}{E};
 \node at (0, -.4) {\footnotesize Poor};
 \node at (1.7, -.4) {\footnotesize Fair};
 \node at (3.4, -.4) {\footnotesize Good};
 \node at (5.1, -.4) {\footnotesize Excellent};
}

\begin{document}

\rating{\validity}
\rating{\ratingweak\validity}
\rating{\ratingok\validity}
\rating{\ratinggood\validity}
\rating{\ratingsuper\validity}

\rating{\interest}
\rating{\ratingweak\interest}
\rating{\ratingok\interest}
\rating{\ratinggood\interest}
\rating{\ratingsuper\interest}

\rating{\clarity}
\rating{\ratingweak\clarity}
\rating{\ratingok\clarity}
\rating{\ratinggood\clarity}
\rating{\ratingsuper\clarity}

\end{document}

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