Just above the Ice Delivery Company truck is a clock sign that belonged to Lurie's Jewelry at 1412 3rd Avenue. Myer Lurie was colocated with optometrist James Sender, who moved here in 1935.

Sender was previously the optometrist for jeweler Benn Tipp. Sender expanded into his own jewelry in 1953, when he moved into the former space of jeweler R. L. Cole at 108 Pike Street. Sender purchased Cole's clock as well. In 1961 Sender took up the offer of a tourist and sold the clock to him.

Also pictured here are: - Peter J. Johnson, Tailor at 1416 3rd - (Jim) Boldt's (Good) Eats at 1414 3rd - The Hotel Sterling (which was possibly residences, as it did not advertise in the Seattle Times)

And the neighboring building, - On the left, the jewelry store of Francis Sadler, who died suddenly in 1935. - A confusing sign that seems to point to shopping at the Rialto Building, which was a few blocks away.

The Lurie / Sender storefront is now a Subway store (as well as the small residential entrance on the right). Boldt's is Samuel Jewelers, and Johnson's storefront has been converted into the entrance lobby to upstairs residential in the Sterling Building.