File:Superbowl 30sec 2011 adjusted.png
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editDescriptionSuperbowl 30sec 2011 adjusted.png |
English: This chart shows Superbowl approximate average advertising costs for 30-second spots, both in gross cost (original price in that year's dollar value) and cost adjusted to 2011 dollars. This chart also shows percentage changes year-over-year of both numbers.
Original data from File:Superbowl-advertising-30sec-1967-2010.png #Year,Gross Price USD,Net Price USD (2011 adjusted per http://data.bls.gov/cgi-bin/cpicalc.pl ),Gross Price % Increase YoY,Net Price % Increase YoY,Source 1967,42000,282857.43,,, 1968,54000,349043.28,28.6%,23.4%, 1969,55000,337102.04,1.9%,-3.4%, 1970,78000,452196.96,41.8%,34.1%, 1971,72000,399891.56,-7.7%,-11.6%, 1972,86000,462793.16,19.4%,15.7%, 1973,88000,445825.05,2.3%,-3.7%, 1974,103000,469953.69,17.0%,5.4%, 1975,107000,447369.39,3.9%,-4.8%, 1976,110000,434855.71,2.8%,-2.8%, 1977,125000,463983.09,13.6%,6.7%, 1978,162000,558897.52,29.6%,20.5%, 1979,185000,573191.67,14.2%,2.6%, 1980,222000,606024.98,20.0%,5.7%, 1981,324000,801762.77,45.9%,32.3%, 1982,324000,755235.61,0.0%,-5.8%, 1983,400000,903369.48,23.5%,19.6%, 1984,368000,796704.06,-8.0%,-11.8%, 1985,525000,1097518.36,42.7%,37.8%, 1986,550000,1128799.73,4.8%,2.9%, 1987,600000,1188058.10,9.1%,5.2%, 1988,645000,1226421.43,7.5%,3.2%, 1989,675000,1224466.33,4.7%,-0.2%, 1990,700000,1204723.03,3.7%,-1.6%, 1991,800000,1321227.61,14.3%,9.7%, 1992,850000,1362780.83,6.3%,3.1%, 1993,850000,1323170.59,0.0%,-2.9%, 1994,900000,1366026.32,5.9%,3.2%, 1995,1150000,1697374.34,27.8%,24.3%, 1996,1085000,1555505.51,-5.7%,-8.4%, 1997,1200000,1681786.92,10.6%,8.1%, 1998,1300000,1793992.02,8.3%,6.7%, 1999,1600000,2160278.51,23.1%,20.4%, 2000,1100000,1436892.57,-31.3%,-33.5%, 2001,2100000,2667260.87,90.9%,85.6%, 2002,1900000,2375675.93,-9.5%,-10.9%, 2003,2100000,2567238.59,10.5%,8.1%, 2004,2200000,2619723.66,4.8%,2.0%, 2005,2400000,2764227.34,9.1%,5.5%, 2006,2500000,2789422.12,4.2%,0.9%, 2007,2600000,2820660.55,4.0%,1.1%, 2008,2700000,2820839.93,3.8%,0.0%, 2009,2700000,2830911.68,0.0%,0.4%, 2010,2500000,2578913.21,-7.4%,-8.9%, 2011,3000000,3000000.00,20.0%,16.3%,http://blogs.wsj.com/speakeasy/2012/02/05/why-best-super-bowl-ads-dont-treat-viewers-like-morons/?mod=google_news_blog 2012,3500000,n/a,16.7%,n/a,http://espn.go.com/new-york/nfl/story/_/id/7544243/super-bowl-2012-commercials-cost-average-35m |
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Author | Dsuchter |
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