File:Vision-Dieter Glasses (35289370166).jpg
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Advertisements for Vision Dieter glasses in the 1970s boasted that “you won’t believe your eyes,” and claimed that by wearing the “special” glasses, consumers could reduce both their hunger and food intake. The Arkansas inventor of the glasses originally set out to create a product to deter shoppers from buying food packages simply because they were colorful. The lenses in the glasses distorted the colors, creating a disincentive for shoppers. However, the product’s inventor soon discovered that pitching to consumers who were interested in losing weight was a far more lucrative business. He claimed that the combination of blue and brown colors was a “secret European color technology” that tricked the user’s mind into reducing hunger pangs. That claim was, of course, wholly false, as the product didn’t work at all. In fact, the only accurate part of the advertisements was its claim that there were no side effects from wearing the glasses (twice a day for an hour at a time) and that a single pair lasted for months. In the 1970s, FDA seized the glasses for “misbranding” under the provisions of the 1938 Food, Drug and Cosmetic Act. Since a claimant did not come forward, the case did not go to court and most of the glasses were destroyed. |
| Date | |
| Source | Vision-Dieter Glasses |
| Author | The U.S. Food and Drug Administration |
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Unless otherwise noted, the contents of the Food and Drug Administration website (www.fda.gov) —both text and graphics— are public domain in the United States. [1] (August 18, 2005, last updated July 14, 2015)
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This image was originally posted to Flickr by The U.S. Food and Drug Administration at https://flickr.com/photos/39736050@N02/35289370166 (archive). It was reviewed on 28 January 2018 by FlickreviewR 2 and was confirmed to be licensed under the terms of the United States Government Work. |
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| Date/Time | Thumbnail | Dimensions | User | Comment | |
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| current | 00:18, 28 January 2018 | | 2,016 × 2,931 (318 KB) | Artix Kreiger 2 (talk | contribs) | Transferred from Flickr via Flickr2Commons |
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