Sweetest Day

This gallery contains images, news articles and editorials from The Cleveland Plain Dealer, The Cleveland Press, The Buffalo Evening News and The New York Times newspapers pertaining to the planning and promotion of Sweetest Day and Candy Day from 1921-1925. All digital high-resolution images courtesy of The Cleveland Public Library Microform Center.

Cleveland's Sweetest Day in the Year Committee 1922

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  The 12 candymakers who were on Cleveland's Sweetest Day in the Year Committee in 1922.
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  Chairman of Cleveland's first Sweetest Day in the Year Committee, C. C. Hartzell (1922).

Sweetest Day Editorials 1921-1924

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  Full-page editorial/printed suggestion about Sweetest Day published in The Cleveland Press on October 6, 1921.
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  Full-page Sweetest Day editorial published in The Cleveland Plain Dealer on October 8, 1922.
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  Full-page Sweetest Day editorial published in The Cleveland Press on October 8, 1922.
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  By 1924, Sweetest Day editorials published in The Cleveland Plain Dealer informed Clevelanders that Sweetest Day had become a National Institution.

4-page Sweetest Day Section published October 8, 1922

To remind Clevelanders that Sweetest Day was coming, The Cleveland Plain Dealer published this 4-page Sweetest Day section on October 8, 1922.

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  page 1
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  page 2
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  page 3
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  page 4

Sweetest Day Promotional Articles/Advertisements 1921-1925

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  Cleveland's first Sweetest Day was heralded by this front-page Sweetest Day cartoon published in The Cleveland Plain Dealer on October 8, 1921.
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  Promotional photo of Theda Bara giving candy to orphan girls at St. Joseph's Orphanage published in The Cleveland Press on October 5, 1921.
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  Actor Jimmy Hussey promises candy for all Cleveland on October 8, 1922.
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  In 1925 the candy industry employed dancer and soloist Julie la Soos to distribute 5000 boxes of candy to Cleveland's institutionalized children.

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  The largest candy advertisement published in The Cleveland Plain Dealer on Cleveland's first Sweetest Day was for Whitman's Quality Group of Kansas City.
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  This article published on October 8, 1921 in The Cleveland Plain Dealer details the candy industry's first large candy giveaway in the promotion of Cleveland's Sweetest Day.
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  On October 8, 1922 The Cleveland Plain Dealer published an article written by New York City Health Commissioner Royal S. Copeland telling Clevelanders to "Eat Candy as a Portion of your Daily Meal and Enjoy the Best of Health."

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  Vera Sissons, 82, was selected as first Queen of the Sweetest Day by the Sweetest Day in the Year Committee in 1922.
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  Sweetest Day promotional photo of "Emil Frick" published in The Cleveland Press on October 8, 1921.
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  Sweetest Day promotional photo of "Jimmy" published in The Cleveland Plain Dealer on October 8, 1922.
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  Candy advertisements such as this one for White House Candies regularly referred to Sweetest Day as "National Candy Day," which was declared throughout the United States by the candy industry on October 8, 1922.

Other 1922 Sweetest Day/Candy Day promotions

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  This New York Times article details how the candy industry proclaimed Candy Day across the United States on October 14, 1922. In New York City 550 candymakers participated in the promotion.
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  Sweetest Day was advertised in Buffalo, New York in 1922.
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  Candy Day was advertised in Buffalo, New York in 1922.
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  R.H. Macy and Company advertised Candy Day in New York City in 1922.