1
00:00:02,000 --> 00:00:05,000
The evolution of the orange juice industry has been phenomenal.
2
00:00:06,503 --> 00:00:10,351
In the early days, oranges were available only in their natural state
3
00:00:12,064 --> 00:00:14,357
or shipped in boxes to be sold in Northern markets,
4
00:00:16,963 --> 00:00:19,152
then squeezed by hand for their flavorful juice.
5
00:00:22,202 --> 00:00:25,058
Canned orange juice made juice available on a year-round basis,
6
00:00:25,058 --> 00:00:27,090
but the flavor left something to be desired.
7
00:00:32,640 --> 00:00:37,394
Then in the 1945/'46 season, frozen concentrated orange juice was
8
00:00:37,394 --> 00:00:39,327
developed by Citrus Research men.
9
00:00:40,836 --> 00:00:42,711
Simply by mixing this concentrate with water,
10
00:00:42,711 --> 00:00:46,333
the housewife can conveniently make delicious orange juice
11
00:00:46,333 --> 00:00:47,303
any time of the year.
12
00:00:48,981 --> 00:00:51,512
That first year, 250,000 gallons were produced.
13
00:00:51,512 --> 00:00:55,752
Today, up to 180 million gallons are produced annually.
14
00:01:02,405 --> 00:01:05,859
By the 1970s, Tropicana had developed new plastic containers
15
00:01:05,859 --> 00:01:07,368
to package their concentrate.