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Mrs. Obama: Hi everyone.
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Now we all know that to
succeed in today's world,
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our young people will need
more than just a
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high school diploma.
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And career and technical
education or CTE is one of
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the best ways for
young people to learn
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cutting-edged skills and
prepare themselves for the
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jobs of the future.
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That's why today I'm proud
to launch the Reach Higher
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career app challenge to help
students across the country
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find a CTE program that fits
with their passions and
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their career goals.
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So to all the app
developers, educators,
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career counselors,
business leaders,
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and anyone else who wants to
help young people succeed,
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I'm asking you to put your
heads together and design
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new mobile apps that will
connect students with the
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programs and jobs they need
to fulfill their dreams.
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Help them see which jobs
are in high demand in
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their communities.
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Show them which programs
will give them the skills
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they need.
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Tell them how much
these programs cost,
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and what their future
earning power might be.
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One simple app can open up
a whole new world for our
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young people.
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So I hope you will go to
reachhigherchallenge.com to
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get more information and to
submit your
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app concepts today.
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Good luck, and I can't wait
to see what you create.
