File:因應市場不斷轉型產品 SHAKE在緬甸穩中求進 - 南達貢分店的明星熱賣商品.png

Original file(1,280 × 598 pixels, file size: 1.53 MB, MIME type: image/png)

Captions

Captions

Add a one-line explanation of what this file represents

Summary edit

Description
中文:駐緬甸代表處李朝成大使偕僑務組張文華組長,12月15日下午應緬甸臺商總會溫斯郎總會長之邀,參觀位於南達貢(S. Dagon)的SHAKE複合商店,南達貢分店是在2019年3月開幕,溫斯郎總會長表示未來有意打造成為SHAKE連鎖店的總部。

溫斯郎總會長回憶到,他是在20年前從販賣珍珠奶茶起家,當時曾到過曼德勒開店,生意雖可,但因為個人精力有限,難以兼顧,2年後只能忍痛放棄該地市場,專注於仰光地區的業務拓展,後來因緣際會切入甜麵包的市場。
溫斯郎總會長深入底層,密切觀察緬甸人民的消費習慣,不斷調整產品內容。從早年單純販賣飲料,到後來增加複合式餐飲,像是麻辣燙、炒麵、緬式羹麵、米線以及甜品趴魯達(Falooda),因符合緬甸人民口味且價位是年輕族群可以消費的起,成為南達貢分店的明星熱賣商品。
「仰光市郊就像是早年臺北市外圍的臺北縣,人口稠密,且土地取得成本不高」,溫斯郎總會長分析大仰光市鎮發展的特點。因此他改變展店的策略,逐漸從市中心往工業區設點,成功為公司挹注不少業績。
溫斯郎總會長表示在新冠肺炎疫情之前,他的食品產業成長快速,近二年雖然放緩,但他已立下3年後產業升級計畫,將再次轉型,做出與市場更差異化的的產品。
李朝成大使對於溫斯郎總會長獨到的投資眼光,深耕在地的精神,表達肯定,同時對於他取之於斯,回饋緬甸的善舉,給予稱讚。

南達貢分店的明星熱賣商品:麻辣燙、炒麵、緬式羹麵、米線以及甜品趴魯達(Falooda)。
Date
Source
Author 駐緬甸臺北經濟文化辦事處

Licensing edit

© The copyright holder of this file, 中華民國駐外單位, allows anyone to use it for any purpose, provided that the copyright holder is properly attributed. Redistribution, derivative work, commercial use, and all other use is permitted.
Attribution:
中華民國駐外單位

This file is licensed under the Government Website Open Information Announcement.
Authorization Method & Scope
In order to facilitate the public to better utilize the website information, all of the name of the government agency is required中華民國駐外單位)’s publicly posted information and materials that are protected under copyright provisions may be reauthorized for public use without cost in a non-exclusive manner. The users are not limited to time and by region to reproduce, adapt, edit, publicly transmit or utilize with other methods, and as well as to develop various products or services (herein known as derivations). This authorization will not be retracted hereafter, and the users do not have to acquire any written or other methods of authorization from the Administration. However, when using it, the user should state the source.
Information on Related Items:
(a) The authorized scope is only within the scope protected under copyright. It does not include other intellectual property rights, including but not limited to the provision of patents, trademarks and administration's logo.
(b) Whether or not the said person's actively publicized or legally required publicized personal information can be collected, processed or utilized, the user must follow the related provisions based on the Personal Information Protection Act, and plan to execute the related measures required by law.
(c) For some videos, photos, sheet music and contracted case writings or other works, the administration must especially state that the approval must be duly obtained before use.

English  日本語  русский   简体中文  繁體中文  +/−

File history

Click on a date/time to view the file as it appeared at that time.

Date/TimeThumbnailDimensionsUserComment
current07:44, 29 December 2022Thumbnail for version as of 07:44, 29 December 20221,280 × 598 (1.53 MB)源義信 (talk | contribs)Uploaded a work by 駐緬甸臺北經濟文化辦事處 from *[https://www.roc-taiwan.org/mm/post/11644.html 因應市場不斷轉型產品 SHAKE在緬甸穩中求進] ([https://web.archive.org/web/20211215121150/https://www.roc-taiwan.org/mm/post/11644.html Archive]) with UploadWizard

There are no pages that use this file.