File:NDL955172 意匠文案満載必ず利くチラシの拵らへ方 part1.pdf

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Summary

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意匠文案満載必ず利くチラシの拵らへ方   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
清水, 正巳, 1888-1954
image of artwork listed in title parameter on this page
Title
意匠文案満載必ず利くチラシの拵らへ方
Publisher
佐藤出版部
Language jpn
Publication date

1916

大正5
Place of publication JP
Source

doi:10.11501/955172

institution QS:P195,Q477675
Creator
InfoField
清水正巳 著
Publication Place
InfoField
東京
Subject: NDC
InfoField
674
Extent
InfoField
94, 100p ; 19cm
Material Type
InfoField
Book
Source Identifier: JPNO
InfoField
43023305
Date Digitized: W3CDTF
InfoField
2008-03-31
Audience
InfoField
一般
Title Transcription
InfoField
イショウ ブンアン マンサイ カナラズ キク チラシ ノ コシラエカタ
Publisher Transcription
InfoField
サトウ シュッパンブ
Source Identifier: NDLBibID
InfoField
000000570757
Call Number
InfoField
360-433
Creator Transcription: NDLNA
InfoField
シミズ, マサミ
Creator: NDLNAId
InfoField
00071602
Contents
InfoField
標題

目次

第一章 小売商店唯一の広告法/1

大に売り大に儲ける原動力/1

小売商店の広告と其研究法/4

小売商店で一番大事な広告/7

第二章 チラシの種類と其体裁/11

チラシの種類にいろいろあり/11

最もよく行はれる一枚刷/13

折褶み式のチラシ/16

状袋に入れて配るチラシ/19

形式の異りたる種種のチラシ/22

新聞体のチラシの形式/24

第三章 チラシの文章の書き方/25

平易に書かねばならぬ/25

上品に書かなければならぬ/27

感情を害する事を書くな/28

挑発的に書かねばならぬ/30

簡潔に書かねばならぬ/32

広告文排列の形式/33

第四章 チラシの種類に依る文章の書き方/35

一枚刷の文章は如何に書くべきか/36

褶込み式のチラシの文章/39

宛名式のチラシの文章/42

封筒入のチラシの書き方/43

カード式のチラシの書き方/46

新聞体のチラシの拵らへ方/48

電報式チラシの書き方/52

第五章 チラシの意匠の拵らへ方/53

広告の図案と今日の図案家/53

色の調和と色の性質/54

広告カツトの利用/59

拵らへる輪廓と活字の輪廓/62

矢と指との使ひ方/66

第六章 チラシの形式に依る意匠/67

一枚刷のチラシの意匠/67

褶込式チラシの意匠/70

封筒入チラシの意匠/71

カード式チラシの意匠/74

其他のチラシの意匠に就て/76

第七章 チラシの配附法/77

平凡な四つの方法/77

新聞挿入のチラシ/79

広告郵便に依る配り方/81

カード式其他の配り方/84

兎に角よく出来て居なければならぬ/85

第八章 チラシに書くべき内容/86

商品の広告を主とするチラシ/86

商店を広告するチラシ/89

商品と商店名とを広告するチラシ/91

客引策と売出しのチラシ/92

チラシの書き方実例

Licensing

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Public domain
According to Japanese Copyright Law (June 1, 2018 grant) the copyright on this work has expired and is as such public domain. According to articles 51, 52, 53 and 57 of the copyright laws of Japan, under the jurisdiction of the Government of Japan works enter the public domain 50 years after the death of the creator (there being multiple creators, the creator who dies last) or 50 years after publication for anonymous or pseudonymous authors or for works whose copyright holder is an organization.

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