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File:NLC416-15jh000190-81623 新式販賣術.pdf

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新式販賣術   (Wikidata search (Cirrus search) Wikidata query (SPARQL)  Create new Wikidata item based on this file)
Author
華文祺編
image of artwork listed in title parameter on this page
Title
新式販賣術
Publisher
商務印書館
Description

目錄
第一章 新式販賣術之名稱與偉力
第一 販賣員之學問及技術
第二 販賣員
第三 引出潛力之工夫
第四 往昔與最近之心理學
第五 心理學與販賣之關係
第六 新式販賣術之名稱
第二章 新式販賣術之意義
第一 賣買之中介關係
第二 新式販賣術之新定義
第三 新定義之根本觀念
第三章 新式販賣術之解剖的研究
第一 商品販賣與其四要素
第二 販賣員之素質的解剖
第三 販賣員之資格的解剖
第四 新式販賣術範圍之廣大
第五 販賣上之根本的原理
第六 販賣與其心的七過程
第七 心理學與其研究之必要
第八 論議與其科學的準備
第九 諾志克斯教授之講義
第四章 販賣之心的法則大要（上）
第一 機械能率與人之能率
第二 吾人能率增進之可能
第三 心的法則說明之前提
第四 心的七過程及其研究
第五 接近顧客時之注意
第六 注意之喚起及比較
第七 興味之喚起與其方法
第八 使顧客生信念之法
第五章 販賣之心的法則大要（中）
第九 欲望之誘致及其方法
第十 購買之決心與其誘引
第十一 貨物成交確定之努力
第十二 證據及證據之活用法
第十三 人性之研究及其必要
第六章 販賣之心的法則大要（下）
第十四 目的確定之利益
第十五 販賣語最初省略之利益
第十六 消除顧客不購之理由
第十七 思考之連續及其破壞
第十八 證明為喚起欲望之基本
第十九 販賣員微笑之心理
第二十 顧客以「不要拒絕販賣員之心理」
第二十一 正直為販賣術之真髓
第七章 暗示之應用與販賣增加力
第一 暗示之意義及種類
第二 暗示有效之條件
第三 日常生活與暗示之利用
第四 精神影響與身體運動
第五 利用暗示之新販賣術
第六 暗示販賣之價值應用
第七 暗示販賣之法則
第八 暗示是否心要之研究
第九 出示商品之暗示
第十 暗示販賣成功之原因
第十一 暗示販賣失敗之原因
第十二 暗示販賣與諾斯教授
第八章 販賣商品之智識及注意
第一 販賣品陳設所之智識
第二 販賣品數量之智識
第三 品質及品種之智識
第四 商品之注意及配置
第九章 新式販賣術及其準備事項
第一 販賣員之態度及注意
第二 新式販賣術與品性關係
第三 販賣員之勤務與行為
第十章 新式販賣術之理論與實際
第一 心理學與科學技術
第二 科學的新式販賣術
第三 技術的新式販賣術

Language Chinese
Publication date 民國十五年[1926]
Source
institution QS:P195,Q732353
(民國時期文獻 民國圖書)
館藏信息
InfoField
MG/F713.3/5
主題
InfoField
銷售學
中圖分類
InfoField
F713.3
載體形態
InfoField
175頁

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