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LumenLearning
Joined 10 March 2016
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Contents
1
Module 1: What Is Marketing
2
Module 2: Marketing Function
3
Module 3: Segmentation and Targeting
4
Module 4: Marketing Strategy
5
Module 7: Consumer Behavior
6
Module 10: Product Marketing
7
Module 12: Place: Distribution Channels
8
Module 13: Promotion: Integrated Marketing Communication (IMC)
Module 1: What Is Marketing
File:Role of Marketing graphic.svg
Module 2: Marketing Function
File:The Marketing Planning graphic.svg
File:The Marketing Mix 1.svg
File:The Marketing Mix 2.svg
File:Promotion.svg
File:Product.svg
File:Price.svg
Module 3: Segmentation and Targeting
File:Market Segment Profile Graphic.svg
File:Market Segmentation graphic.svg
Module 4: Marketing Strategy
File:SWOT Analysis Graphic-02.svg
File:BCG Matrix.svg
File:SWOT Analysis Graphic-01.svg
File:Strategic Matrix graphic.svg
File:Mod 4 Marketing Planning graphic-01.svg
File:Mod 4 Marketing Planning graphic-02.svg
Module 7: Consumer Behavior
File:Maslows graphic.svg
File:Influencing Consumer Decision.svg
File:Buying Process graphic.svg
File:Exchange Process graphic.svg
File:Consumer Decisions Process.svg
File:Black Box Model.svg
Module 10: Product Marketing
File:Product Level graphic final ol-01.svg
File:Product Lifecycle graphic v2.svg
File:Goods-Services graphic.svg
Module 12: Place: Distribution Channels
File:Marketing channel graphic.svg
File:Five Flows Graphic.svg
Module 13: Promotion: Integrated Marketing Communication (IMC)
File:Parallel process buying Selling.png
File:Promotion Mix Graphic final.svg
File:Messaging framework graphic.svg
File:IMC Support Graphic.svg