Identifier: belltelephonemag13amerrich (find matches)
Title: Bell telephone magazine
Year: 1922 (1920s)
Authors: American Telephone and Telegraph Company American Telephone and Telegraph Company. Information Dept
Subjects: Telephone
Publisher: (New York, American Telephone and Telegraph Co., etc.)
Contributing Library: Prelinger Library
Digitizing Sponsor: Internet Archive

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LINES TO SMALL ORDER TABLE GROUPSIN OTHER DEPARTMENTS Fig. 4. A Diagr.\m Illustr.\tixg How Telephone Orders Are Handled inOne Large Department Store. It Is Not Unusual for This Store to HandleAS Man-y .as 50,000 Telephone Trans.actions in One Day. of all telephone orders handled without reference to any otherdepartment. By this means the customer has only one contactwith the store, yet if direct conversation with a department isdesired, it can at once be provided. In such a telephone shopping bureau as this, sales people areselected from the trained personnel of the store because of theircourtesy, the quality of their voices and their mental fitness tolearn the essential details of the stores policies and merchan-dise. They have before them the current advertising of thestore. Samples of the merchandise for which the largest num- 279 BELL TELEPHONE QUARTERLY
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