Title: Coast watch
Identifier: coastwatch00uncs_17 (find matches)
Year: 1979 (1970s)
Authors: UNC Sea Grant College Program
Subjects: Marine resources; Oceanography; Coastal zone management; Coastal ecology
Publisher: (Raleigh, N. C. : UNC Sea Grant College Program)
Contributing Library: State Library of North Carolina
Digitizing Sponsor: North Carolina Digital Heritage Center

View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book
Click here to view book online to see this illustration in context in a browseable online version of this book.

Text Appearing Before Image:
which are processed to be different in form, taste and texture from the principal raw ingredients. One of the successful products is Wanchese Fish Company's scallop medallion that is sold at the Fulton market. Developed through a N.C. Fishery Resource Grant, administered by Sea Grant, the medallion uses enzymatic cold- binding to create large scallops from smaller, less profitable ones. NORTH CAROLINA MARKETING CAMPAIGN To compete in a global market, the N.C. General Assembly began appropriating funds for seafood marketing in 1998. In the 2002-2003 fiscal year, $200,000 was budgeted for seafood marketing. For blue crab and other seafood, Small's office began a "Freshness from North Carolina Waters" (FFNCVV) program. The FFNCW label may be applied only on North Carolina pro- duced, processed or packed seafood products, according to the membership criteria. "Our program is generic and focuses on all North Carolina seafood," says Small. "It will help fishermen and processors market their products by letting consumers know the products they are buying are top quality and locally harvested." The campaign's goal is to create a positive image in the public's minds about all North Caro- lina seafood and aquaculture products through our "Freshness from North Carolina Waters" program, he adds. Because of increased competition from Viet- nam, China and Thailand in the shrimp industry, the 2003 Congress authorized $17.5 million of disaster relief to the South Atlantic states. In North Carolina, Smith's program recieved $600,000 to develop a 36-month shrimp marketing campaign to promote the virtues of fresh, local shrimp. There really is a difference between foreign and North Carolina shrimp, says Small. "Our domestic, wild-caught shrimp are safe to eat, untainted, clean and have a firmer flesh that tastes better than the almost bland flavor of the Continued
Text Appearing After Image:
is sold at many wholesale compa- nies operating out of the Fulton Fish Market The seafood arrives in pallets and then is unpacked and displayed for buyers. On most days, the market is buzzing with activity early in the morning.

Note About Images