Identifier: koesterschoolboo00cowarich (find matches)
Title: The Koester school book of drapes; a complete text book and course of instruction in merchandise draping
Year: 1913 (1910s)
Authors: Cowan, George John, 1877- Bates, William Henry, 1879-
Subjects: Show windows Display of merchandise Draperies
Publisher: Chicago, The Dry Goods Reporter
Contributing Library: University of California Libraries
Digitizing Sponsor: MSN

View Book Page: Book Viewer
About This Book: Catalog Entry
View All Images: All Images From Book
Click here to view book online to see this illustration in context in a browseable online version of this book.

Text Appearing Before Image:
ng of the goods, butthe introduction of such accessories as ribbons, laces, buckles, plumes, flowers, etc. Thepossilnlities in connection with using these accessories for the finish at the top makes possiblean almost unlimited number of drapes on these forms. REALISTIC EFFECT Tlie great advantage in using these draping formslies in the fact that they display the goods in such amanner that the shopper sees not only how the goodslook when worn, but the trimmer can drapethem so beautifully that the goods will look reallynnuh more beautiful than they can possibly look ontlu majority of the people. The most of the clothing that is worn is, ofcouisc, used because of our sense of modesty andthe necessity of having something to protect our bodiesfiom the extreme cold and heat. But let us mentionluiL that the style and beauty of the garments orgoods mean a great deal in creating a desire on thepart of the customer for that particular thing thatNou have to sell. For they want to appear at their
Text Appearing After Image:
Drape 5 143 Draping on Fohms \ery best, and it is natural ihal tlicy shouldwant goods that they think will improve theirappearance. Therefore, the better the goods lookon display, the more desirable they become tothe customer. The proof that goods appear to better ad-vantage on these forms is the fact that, wher-ever they are used, it is no unusual thing for thetrimmer to be kept busy taking out the pat-terns that are on the forms. These patternslooked so well that the customer would not haveanything else in the house. I have no doubt but that every trimmer whohas used these forms in his windows has hadthe above experience. In fact, I have purposelyput in slow-selling patterns on these forms, andbefore night every yard of these particular pat-terns was sold. You will oftentimes be sur-prised how beautiful a piece of goods will lookin a window display that absolutely will not sell by being shown over the counter. Practically all kinds of wearable fabric can be shown over these forms. D

Note About Images