Identifier: saturdayeveningp1933unse (find matches)
Title: The Saturday evening post
Year: 1839 (1830s)
Authors:
Subjects:
Publisher: Philadelphia : G. Graham
Contributing Library: University of Illinois Urbana-Champaign
Digitizing Sponsor: University of Illinois Urbana-Champaign

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tainheadfrom which poured profitably that flood of eruditionbetween covers which could never glut the appetite of thatmillion. Dependent upon tuition fees, Caslow Extensionof University Training would have starved. As a feederfor the publishing house it fulfilled its purpose admirably. A big man in Caslow was Boone, having a strong handin the determination of the Caslow Extension policy; andthe Caslow Extension policy, be it understood, had littleto do with the Caslow Book Corporation policy. The latePeter Caslow and his descendants were book publishers—textbook publishers. In all the realm of that commercewhich has to do with the making and distribution ofprinted matter, the textbook business is the most highlySpecialized, the most difficult. It is a business of largeprofits if successful, of overwhelming losses if unsuccessful. The Caslows had developed a fairly successful business,but one that was based insecurely upon the control of a (Simipy ILLUSTRATED B r ARTHUR WILLIAM BROWN
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She Waved the Profit-Sharing Book at em and Dared Any One of the Bunch to Prove Theyd Ever Read It limited list of technical books which had become stand-ardized and which sold year in and year out on a momen-tum lasting over from the days when they had beenpractically the first and only authoritative works on thoseparticular subjects. The Caslows could not be said to beespecially enterprising. They nursed a mistaken pride intheir conservatism. And so a day came when competitionpresented to the technical public new authors, new texts,new physical forms—books showing no clinging dust ofthe past. The new books brought out by Caslow weregood, but not modern. Doubtless they contained all themeat that might be found between the covers of theirupstart rivals. But if you went into a bookshop and helda Caslow book in your hand to compare it with, for in-stance, a volume on the same subject put out by Cutmanyou observed that the latter contained numerous coloredplates, was printed on a speci

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