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File:This poster was issued during the Second World War by the National Savings Committee and targets Britain's female wartime workforce. It reflects the financial independence and purchasing power of young British Art.IWMPST8298.jpg

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Summary

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Artist
National Savings Committee (publisher/sponsor), Lowen (artist), Scottish Savings Committee (publisher/sponsor)
Description
English: This poster was issued during the Second World War by the National Savings Committee and targets Britain’s female

wartime workforce. It reflects the financial independence and purchasing power of young British women, brought about by wartime employment and promises a post war consumer paradise of fashion, travel and tourism. Themes very much influenced by American commercial advertising.
 whole: the main image is positioned in the lower right, with five smaller images placed in the upper quarter and down the left edge. The title is separate and located in the centre right, in red and in blue. All set against a white background. image: a portrait-length depiction of a young woman, seen in profile from behind, looking up and to her left. She looks towards the five other images, each of which shows the same woman engaging in a different leisure activity. She is shown lying on a beach while reading a book; walking beside an Alpine lake with mountain peaks in the background; picking flowers in the garden of a rural cottage; fashionably dressed in a suit and hat, looking at an evening gown displayed in the window of a clothes shop; and wearing an evening gown and holding a cocktail glass at a party, talking to a seated man. text: Dreams - War savings will bring them to life Lowen W.F.P. 286. Issued by the National Savings Committee, London; the Scottish Savings Committee, Edinburgh:

51-3150
Date 1939 (Second World War)
Source/Photographer

http://media.iwm.org.uk/iwm/mediaLib//147/media-147171/large.jpg

This photograph Art.IWM PST 8298 comes from the collections of the Imperial War Museums.
Permission
(Reusing this file)		 This poster was scanned and released by the Imperial War Museum on the IWM Non Commercial Licence. The artwork was created by a commissioned military artist during their active service duties in the First World War. In the UK this these became controlled under the Crown Copyright provisions and so faithful reproductions may be reused under that licence, which is considered expired after 50 years.
Subjects
InfoField
  • Associated people and organisations
    Scottish Savings Committee, NATIONAL SAVINGS COMMITTEE
  • Associated places
    United Kingdom, Great Britain GB
  • Associated themes
    British Home Front 1939-1945
  • Associated keywords
    civilian personnel, women / womens work, civilian effort, war loans / savings, Costume and fashion
Category
InfoField
posters

Licensing

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This image is in the public domain because it is a mere mechanical scan or photocopy of a public domain original, or – from the available evidence – is so similar to such a scan or photocopy that no copyright protection can be expected to arise. The original itself is in the public domain for the following reason:
Public domain
This work created by the United Kingdom Government is in the public domain.

This is because it is one of the following:

  1. It is a photograph taken prior to 1 June 1957; or
  2. It was published prior to 1974; or
  3. It is an artistic work other than a photograph or engraving (e.g. a painting) which was created prior to 1974.

HMSO has declared that the expiry of Crown Copyrights applies worldwide (ref: HMSO Email Reply)
More information.

See also Copyright and Crown copyright artistic works.

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This tag is designed for use where there may be a need to assert that any enhancements (eg brightness, contrast, colour-matching, sharpening) are in themselves insufficiently creative to generate a new copyright. It can be used where it is unknown whether any enhancements have been made, as well as when the enhancements are clear but insufficient. For known raw unenhanced scans you can use an appropriate {{PD-old}} tag instead. For usage, see Commons:When to use the PD-scan tag.

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File history

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Date/TimeThumbnailDimensionsUserComment
current08:34, 13 May 2015Thumbnail for version as of 08:34, 13 May 2015599 × 800 (65 KB)Fæ (talk | contribs)== {{int:filedesc}} == {{User:{{subst:User:Fae/Fae}}/IWM |description = {{en|''This poster was issued during the Second World War by the National Savings Committee and targets Britain’s female wartime workforce. It reflects the financial independence...
05:51, 30 January 2014Thumbnail for version as of 05:51, 30 January 2014599 × 800 (61 KB)Fæ (talk | contribs){{User:{{subst:User:Fae/Fae}}/IWM |description = {{en|''This poster was issued during the Second World War by the National Savings Committee and targets Britain’s female wartime workforce. It reflects the financial independence and purchasing power o...

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